NOW Vitamins

is obsessed with quality.

NOW conducts 31,000 quality tests per month. Building on the previous “31,000 is a lot” concept, the new platform — Obsession — highlights NOW’s relentless commitment to quality as a key differentiator. But how do you make quality fun?

Having worked on the concepting and creative for NOW Vitamins for three consecutive campaigns, I came up with the concept and art direction, working closely with CD on headlines. I was drawn to the immediate understanding of the word “Obsession”. The art direction matches — bold, clear, and uncompromising.

CD & Words: Kat Schmidt

Agency: Hanson Dodge