Inspira: Unleashing Human Potential

A multimillion-dollar pharmaceutical company launched a new mental health treatment but needed a full refresh—name, identity, and PR launch. I was brought in to present four distinct logo and brand identity directions on a tight timeline. This was one of my favorite concepts, inspired by the balance of scientific precision and human empathy. The photography reflects the brand line, “Unleashing human potential,” by celebrating life’s possibilities.

Agency: Interdependence

Alternative logo & brand directions

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NOW Vitamins

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Maine: Look Out for ME