Betty Brinn Children’s Museum

We can’t stop our kids from being kids. In fact, why even try to contain them? This campaign positions BBCM as the place to cut them loose. By celebrating the fun-at-all-costs attitude of your typical 2–8-year-old. And portraying them as the rebellious and unruly little creatures we love with all our hearts.

Players gonna play.

I teamed with Hold Fast & Co to deliver a fresh brand campaign for Betty Brinn Children’s Museum. We concepted and wrote several playful idea spaces, ultimately landing on the simplest, most joyful way to capture the spirit of the museum. The campaign rolled out across out-of-home, digital, and social, supported by a branded photoshoot to grow their image library where I directed kids ages 1–7 (though they mostly just did whatever they wanted, because players gonna play).

Creative Director: Brian Ganther, Photo: CJ Foeckler, Producer: Allies & Company